Creative change at scale.

One message. Many formats.

Spider Studios supported the American Express Internal Change Agency with multimedia work designed to make complex internal messages more visible, engaging and memorable across the worldwide organisation.

The challenge

Culture-change work needed to reach people through campaigns, events, moving image and physical touchpoints while remaining coherent and unmistakably on-brand.

The approach

We developed adaptable visual systems that could move confidently between banners, posters, event environments, merchandise, print and digital channels. The work included internal identity, campaign graphics, branded merchandise, video, animation and motion graphics.

Event delivery

Spider Studios also produced video and animation supporting Product Summit events in New York, London, Brighton and Phoenix—helping carry a consistent visual story across locations and formats.