E-commerce website design & build
Welsh art, ready for the world.
A warm, easy-to-shop digital home for Black Mountain Creations: an independent Welsh art, prints and gifts business.
A shop that puts the craft and the customer first.
Black Mountain Creations brings original Welsh art, prints and gifts to customers from Carmarthenshire and beyond. The brief was to create an online shop that felt as considered and characterful as the work itself—while making it simple to discover, choose and buy.
The challenge
The catalogue spans wall art, greetings cards and seasonal collections, with different formats, sizes and prices. The experience needed to hold that variety together without losing the quiet, handmade feeling of the brand.
The approach
We designed and built a clear, responsive WordPress and WooCommerce experience around the product imagery. Browsable collections, product categories, search, variation selection, basket and checkout give customers a straightforward route from discovery to purchase, while the editorial content keeps the place, process and Welsh inspiration close to the products.
The outcome
A flexible online shop that gives the collection room to breathe, supports new product releases and makes it easy for customers to bring a piece of Wales home.
- Client
- Black Mountain Creations
- Focus
- Welsh art, prints and gifts e-commerce
- Platform
- WordPress and WooCommerce
- Contribution
- Website design, e-commerce build and product experience
- Features
- Product categories, search, product variations, basket and checkout
Selected shop views
Product storytelling with a clear path to purchase.
E-commerce journey
From browsing to a confident checkout.
SEO & performance
Fast enough to feel effortless. Search-ready by design.
Great e-commerce is not just about looking good. It has to load quickly, stay stable as products and images arrive, and give search engines a clear, technically sound route to understand the site.
For Black Mountain Creations, that means an optimised WordPress and WooCommerce build that protects the browsing and buying experience while providing a strong foundation for organic visibility. It is the same considered approach we bring to every client site: performance, accessibility and SEO are built in—not tacked on at the end.
- 99Performance
- 100Accessibility
- 100Best practices
- 100SEO
Audit snapshot from the live homepage. Lighthouse scores are lab measurements and can vary with test conditions, but this result demonstrates the care invested in speed, usability and search-readiness.
