Learning, made clearer.

A connected learner journey.

Across a series of contracts, Spider Studios worked on The BMJ’s OnExamination platform: bringing together branding, web, Shopify e-commerce, app development and gamified learning for online medical revision and assessment. The Shopify storefront was part of the wider OnExamination product journey, rather than a separate project.

The challenge

A substantial revision library had to feel approachable and motivating, from the moment a learner chose a relevant exam resource through purchase, sign-in and their ongoing study experience.

The approach

We created a clear, consistent route across the public website, Shopify purchase journey and accompanying app. Visual hierarchy, responsive layouts, navigation and interface detail helped learners find the right resource, start revising and understand their progress.

Designing for confidence

Focused calls to action, considered information structure, gamified progress signals and a restrained clinical visual language made the experience feel dependable across desktop and mobile contexts.