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Software launch / digital commercialisation

A new release, made ready for market.

Commercialisation design, a dedicated product website and CMS training for an Iron Mountain software-version release.

Iron Mountain

Turning a technical release into a clear customer offer.

Spider Studios was solely responsible for the design supporting the commercialisation of Iron Mountain’s new software version release. The brief connected the release with a focused digital destination and a practical handover to the internal team.

The challenge

A new software release needed to be presented in a way that made its value clear to customers, while giving the organisation a manageable platform for keeping the product information current.

The approach

We designed and developed the dedicated imesearch.com website around the product launch, then provided CMS training for Iron Mountain’s in-house staff so they could confidently manage the site after handover.

The outcome

A launch-ready digital presence that combined commercial design, a purpose-built website and the knowledge transfer needed for the internal team to continue using it.

Client
Iron Mountain
Focus
Software release commercialisation
Contribution
Launch design, website design and development, CMS training
Website
imesearch.com
Period
October–December 2010

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